Brand Kernel
Each client’s identity, offer, voice, proofs and banned terms. Content comes from there, not from a generic prompt.
For agencies and communication studios What’s new
The control desk for your newsroom
Flare holds the editorial work of several clients in one place: from the monthly plan to the queue, from the client’s approval to the end-of-month figures. Jump between files without losing anyone’s voice.
In queue
12
3 to approve
Published this month
48
of 52 planned
Active files
6
2 in review
AI spend
€18.40
cap €50.00
Queue — today 3 items
The morning window, just set up. Fig tarts from today too.
Hands in the flour, before seven. The rye bread comes out at eleven.
The workshop, before the shutter goes up.
The channels it publishes to
Channels
One place for every client’s channels
Connect the client’s profiles once. Flare keeps what goes out, where and when together — and tells you what landed and what did not.
How it works
From the editorial plan to the published post
The cycle is the same for every client: start from their identity, decide what to talk about, write it, check it, approve it, publish it.
Real figures
What went out, when, and how it did. Where the data is missing, the page says so instead of showing a zero.
Connected channels
The client’s profiles connected once. One calendar for all of them, not one per channel.
Editorial plan
What gets talked about this month, client by client. The cadence follows their audience’s daytime windows.
Quality gate
Variants that run long, quote a banned term or promise something unproven never reach the queue.
Why Flare
Built for switching client ten times a day
It is not a security console and it is not a drawing-room assistant. It is the desk where six files’ worth of work becomes content and figures.
Fast client switching
Every switch changes the voice, the banned terms and the channels. Flare does it, so you do not have to remember.
Approval by signed link
The client sees what will go out and answers yes or no. No account needed, and they never enter the desk.
Provenance declared
Where the text came from the model, the interface marks it. A rule, not a glyph that proves nothing.
Tabular figures
Numbers stay in column and do not shift when they change. Amounts always carry two decimals.
EU-hosted
Data and publications stay on Altovar’s European infrastructure.
Light and dark, both complete
Light is the default, because you judge images destined for light feeds. Dark is of equal quality.
Plans
A plan sized to your studio
Flare is not on public sale yet: pricing is agreed on the number of client files and channels.
Studio
For a few client files, and for stopping the spreadsheet.
On request
billed monthly
- Up to 3 clients
- Main channels connected
- Editorial plan and queue
- Approval by signed link
- Monthly report
Agency
For the studio publishing daily across several files.
On request
billed monthly
- Up to 15 clients
- All channels connected
- Configurable quality gate
- One editorial plan per client
- Reports and publication proofs
- AI spend cap per file
Tailored
For agency networks and volumes that do not fit a price list.
On request
billed monthly
- Unlimited client files
- Hosted in your EU region
- Access and roles via Auris
- Custom proof retention
- Named contact
Price lists are not public yet. Tell us how many clients you run and we will tell you where you land.
Inside the desk
Six surfaces, and you always know where you are
The chrome says what is there, not what we feel. Each surface does one thing, for the client in front of you.
Queue
/queue
Generated content before it goes out on the client’s channels. Approve, correct, send back.
Calendar
/calendar
What goes out and when, channel by channel, client by client.
Kernel
/kernel
The client’s identity, offer, voice, proofs and bans. Extracted from their site.
Queue
/queue
Generated content before it goes out on the client’s channels. Approve, correct, send back.
Calendar
/calendar
What goes out and when, channel by channel, client by client.
Kernel
/kernel
The client’s identity, offer, voice, proofs and bans. Extracted from their site.
Queue
/queue
Generated content before it goes out on the client’s channels. Approve, correct, send back.
Calendar
/calendar
What goes out and when, channel by channel, client by client.
Kernel
/kernel
The client’s identity, offer, voice, proofs and bans. Extracted from their site.
Publications
/publications
What actually went out, with the time and the channel. The answer when the client asks.
Reports
/reports
The end-of-month figures. Where there are none, it says so.
Approval
/review
The page the end client sees. A signed link, no account.
Publications
/publications
What actually went out, with the time and the channel. The answer when the client asks.
Reports
/reports
The end-of-month figures. Where there are none, it says so.
Approval
/review
The page the end client sees. A signed link, no account.
Publications
/publications
What actually went out, with the time and the channel. The answer when the client asks.
Reports
/reports
The end-of-month figures. Where there are none, it says so.
Approval
/review
The page the end client sees. A signed link, no account.
Open the control desk
We will show you Flare on a real client: we extract the Kernel from their site and show you what would go out next week.